grow · 44 playbooks
Funnels. Activation. Churn. Content.
Agent-first playbooks for funnels, retention, churn, and content marketing. Each one gives your agent starter prompts, required signals, and endpoint concepts to adapt.
- intermediate · 2 minutes ★ featured
Find your magic activation moment
Discover which first-24h action correlates highest with day-30 retention. Most teams can't answer this. You'll answer it in 90 seconds.
#analytics#activation#retention#cohorts#onboarding - advanced · 10 minutes ★ featured
Predict churn 30 days before it happens
Build a behavioral early-warning system that flags at-risk users while there's still time to save them. No ML team required.
#retention#churn#cohorts#analytics#growth-loop - beginner · 2 minutes ★ featured
Where exactly do shoppers drop off in checkout?
Build the product-view to purchase funnel with drop-off and time-on-step. The 1-prompt ecommerce funnel that Shopify analytics doesn't ship.
#analytics#funnels#cart-abandonment#ecommerce#checkout - intermediate · 5 minutes ★ featured
Push notification: sent → opened → action conversion
Joined funnel from push provider's send webhook through open through in-app action. Per-campaign breakdown — what marketing platforms refuse to show you.
#analytics#funnels#push-notifications#mobile-app#retention - beginner · 2 minutes ★ featured
Build a signup funnel and find where users drop off
One prompt builds the full funnel from landing → activation, verifies the event coverage, and ranks drop-off steps by severity.
#analytics#funnels#dashboards#onboarding#activation - intermediate · 3 minutes ★ featured
Track trial-to-paid conversion by acquisition source
Build the trial-to-paid funnel split by acquisition source. Surface the channel that converts 8x better than the rest.
#analytics#funnels#trial-conversion#saas#acquisition - intermediate · 5 minutes
Compare checkout payment methods
Break down checkout completion, failures, and latency by payment method so growth teams know which option hurts revenue.
#analytics#checkout#payments#ecommerce#conversion - advanced · 10 minutes
Calculate campaign payback by cohort
Tie acquisition campaigns to paid conversion, revenue, and retention so marketing and finance can see which campaigns pay back.
#analytics#marketing#revenue#cohorts#acquisition - beginner · 3 minutes
Find docs searches with zero results
Capture failed docs searches and connect them to activation, support load, and API adoption so docs work targets real blockers.
#analytics#documentation#devtools-api#content-marketing#activation - intermediate · 5 minutes
Track dunning recovery from failed invoices
Measure failed-payment recovery from invoice failure through retry, card update, recovery, or cancellation for subscription revenue.
#analytics#revenue#stripe#dunning#churn - intermediate · 5 minutes
Find feature entitlement friction
See which locked features users try to access, which plans hit upgrade prompts, and where entitlement gates create conversion opportunities.
#analytics#feature-flags#pricing#expansion#product - intermediate · 5 minutes
Revenue-weight feature requests
Rank feature requests by account value, usage pain, and renewal risk so product and GTM teams can prioritize with context.
#analytics#revenue#product#roadmap#customer-success - intermediate · 5 minutes
Measure landing-page source quality
Compare acquisition sources by activation, retention, and paid conversion instead of only measuring clicks or signups.
#analytics#acquisition#marketing#activation#retention - intermediate · 7 minutes
Detect lifecycle email fatigue
Correlate email volume, opens, clicks, unsubscribes, activation, and churn to find where lifecycle messaging helps or hurts.
#analytics#email#lifecycle#churn#marketing - intermediate · 5 minutes
Find marketplace zero-result searches
Identify marketplace searches with no matching supply so product and ops teams can fix demand-supply gaps faster.
#analytics#marketplace#search#activation#product - beginner · 3 minutes
Find onboarding checklist drop-off
Analyze checklist and setup-step completion so product and CS can see exactly where new users or accounts stall.
#analytics#onboarding#activation#funnels#b2b - intermediate · 5 minutes
Find permission-denied friction in B2B apps
Surface users and accounts repeatedly hitting 403s, role gates, or missing-seat paths so product can fix admin and permission UX.
#analytics#b2b#permissions#product#activation - intermediate · 5 minutes
Find plan fit and overage opportunities
Identify accounts close to limits, repeatedly over quota, or paying for capacity they do not use so revenue teams know who to help.
#analytics#revenue#expansion#quotas#b2b - intermediate · 5 minutes
Measure referral quality, not just invites
Track invite sent, invite accepted, activation, and retention so product teams know whether referrals create valuable users.
#analytics#referrals#activation#retention#growth-loop - intermediate · 5 minutes
Measure returns and exchange outcomes
Follow returns from request to refund or exchange so ecommerce teams can reduce avoidable churn and protect revenue.
#analytics#ecommerce#retention#revenue#support - intermediate · 5 minutes
Track SDK adoption after release
Measure whether developers upgrade to a new customer-facing SDK version after launch and which accounts remain behind.
#analytics#deploys#sdk#releases#devtools - beginner · 4 minutes
Track waitlist to activation
See which waitlist cohorts convert after invite, where they stall, and whether invite timing changes activation quality.
#analytics#waitlist#activation#onboarding#acquisition - intermediate · 3 minutes
API quota usage as engagement and upsell timing
For each customer on a usage-based plan, show daily call volume as % of cap. Flag accounts approaching 80% — the perfect upgrade moment.
#analytics#api-quota#expansion#devtools-api#b2b - intermediate · 5 minutes
Find which products silently kill conversion
Per-SKU funnel from product view to purchase. Surface products that convert below their category average — fix the laggards instead of generic PDP tweaks.
#analytics#funnels#product#ecommerce#conversion - intermediate · 2 minutes
Is checkout too slow?
Compute p50/p90/p99 of checkout duration split by mobile and desktop. Mobile p99 is usually 4-8x worse than desktop p50.
#analytics#checkout#ecommerce#performance#posthog-alternative - intermediate · 5 minutes
Auto-survey churned users and read the answers in chat
Stop guessing why customers leave. Trigger a 3-question survey on cancellation, then ask the agent to summarize the responses weekly.
#surveys#churn#retention#cohorts#customer-research - intermediate · 1 hour to set up, 7 days for signal
A/B test which discount converts best
Run a flag-controlled A/B test on coupon size. Measure conversion AND revenue-per-visitor — because bigger discount doesn't always mean more revenue.
#analytics#ab-testing#coupons#pricing#ecommerce - intermediate · 5 minutes
Track engagement during enterprise POCs
Daily engagement per account for active POCs. Flag any account that has gone quiet for 3+ days so AEs can act.
#analytics#sales#enterprise#b2b#account-health - intermediate · 5 minutes
Track buyer-seller dispute frequency per seller
Per-seller disputes ÷ transactions over 90 days. Surface the top-decile dispute-drivers proactively — proactive review costs less than reactive churn.
#analytics#marketplace#trust#b2c#customer-support - intermediate · 5 minutes
Which doc page leads to the most API adoption?
Funnel from a docs page view to first api_request by the same distinct_id within 7 days. Per-doc-page breakdown — find the highest-leverage page in your docs.
#analytics#funnels#devtools-api#content-marketing#documentation - intermediate · 2 minutes
Find quiet paying accounts before they churn
List paying accounts with zero events in 14 days. Sort by ARR. Get personalized outreach drafted in one prompt.
#analytics#churn#early-warning#retention#b2b - intermediate · 5 minutes
How fast was the new feature picked up?
Track time-to-first-use for a newly launched feature, split by trial vs paying user. The 2-week post-launch reality check.
#analytics#feature-adoption#launches#growth-loop#product - advanced · 10 minutes
What behaviors predict an account will upgrade?
Compare upgraders vs flat users from last quarter. Find the pre-upgrade behaviors that most strongly predict expansion.
#analytics#expansion#cohorts#growth-loop#b2b - intermediate · 1 hour setup, 14 days for signal
A/B the free-shipping threshold
Flag-controlled test of free-shipping at $50 vs $75. Compare AOV and order volume — the threshold quietly determines your AOV and is usually mistuned.
#analytics#ab-testing#pricing#ecommerce#shipping - advanced · 1 day to set up, 3 months for signal
Does NPS predict cancellation?
Compare 90-day cancellation rates between NPS detractors and promoters. Get the real number for your business.
#analytics#surveys#nps#retention#churn - intermediate · 5 minutes
Email click to first in-app action conversion
Join UTM-tagged email opens to the in-app action they were meant to drive. Grade onboarding emails by behavior change, not click rate.
#analytics#funnels#email#onboarding#content-marketing - intermediate · 1 hour setup, 14 days for signal
Test a post-purchase upsell screen
Flag-controlled test of the post-purchase upsell. Measure repeat-purchase rate vs control — these moments have ~5x conversion of normal browsing.
#analytics#ab-testing#post-purchase#ecommerce#upsell - beginner · 1 minute
Find your top 10 power users — and email them
Rank users by weighted activity from the saved signal map. Get a list of the people who matter most, with the actions they do most.
#analytics#retention#customer-success#founder-mode#saas - intermediate · 10 minutes
Run a pricing A/B test with zero infrastructure
Spin up a feature-flag-controlled price experiment with conversion tracking in one prompt. Real A/B testing, no Statsig migration.
#feature-flags#ab-testing#pricing#growth-loop#mixpanel-alternative - intermediate · 3 minutes
Find accounts paying for 10 seats but using 3
Compute seat utilization per B2B account and flag low-use payers. Catch downgrade risk and surface expansion-conversation accounts.
#analytics#expansion#seat-utilization#b2b#account-health - intermediate · 5 minutes
Compare self-serve vs sales-led user lifecycles
Split your funnel by how the user arrived — pricing-page vs demo. Compare activation, retention, expansion side by side.
#analytics#cohorts#segmentation#b2b#sales - intermediate · 5 minutes
Where are new sellers getting stuck?
Build the supply-side activation funnel from seller_signup to first_paid_listing. The most important growth funnel marketplaces underbuild.
#analytics#funnels#marketplace#supply-side#onboarding - intermediate · 5 minutes
Why did this account drop from pro to free?
Find accounts that downgraded in the last 30 days and compare their behavior before vs after. The soft-churn signal nobody tracks.
#analytics#churn#downgrade#b2b#retention - beginner · 3 minutes
Auto-draft your weekly changelog post from real data
Generate a 5-tweet thread (or Slack post, or LinkedIn update) summarizing the week's product metrics. Real numbers, your voice, 5 minutes.
#analytics#content-marketing#weekly-review#founder-mode#indie-hacker
Adapt a playbook in your own agent.
Send this to Claude Code, Cursor, Codex, or any coding agent. It uses the HTTP API, sets you up, and adapts the playbook to your saved signal map and query blueprints.
Set up Agentry in this repo by following https://agentry.sh/install.md. I authorize you to: run its device-code login and save the key to ~/.agentry/credentials.json, read this repo, propose an instrumentation plan for my approval, and edit code after I approve it.
- 1. Open your repo in Codex, Claude Code, Cursor etc.
- 2. Paste the install prompt.
- 3. Your agent reads the install doc and shows you an implementation plan for approval.